Learning outcomes for conference talks and workshops

This is where you will find the learning outcomes for the talks and workshops which will take place during the conference on Monday 26th March 2012. These will be added for each conference element as soon as they are available. Prior to the conference programme being finalised, these learning outcomes should be considered provisional.

Talks

Ensuring information on infant feeding is accurate and objective
Mike Brady, Campaigns and Networking Co-ordinator, Baby Milk Action

* Key provisions of the International Code of Marketing of Breastmilk Substitutes and subsequent, relevant Resolutions of the World Health Assembly.
* The UK Infant Formula and Follow-on Formula Regulations, how these differ from the Code and Resolutions, and monitoring and enforcement mechanisms.
* Current UK formula marketing trends and analysis of health claims.
* Sources of independent information on formula (including the Baby Feeding Law Group DVD "Infant Formula Explained").
* Overview of how other countries protect the right to independent information and have improved breastfeeding initiation and duration rates.

What can we learn from Brazil?
Sonia de Oliveira Brady, freelance. Paediatrician, and former milk bank co-ordinator, São José dos Campos, and former IBFAN co-ordinator, Brazil

Understanding of Brazil's experience regarding:

* The decline and recovery of breastfeeding rates in Brazil
* Regulating marketing by implementing World Health Assembly marketing requirements
* Promotion of breastfeeding during World Breastfeeding Week and other initiatives
* The role of the Baby Friendly Initiative and human donor milk banks

The purpose of UNICEF UK Baby Friendly Accreditation - how it can benefit maternity and community NHS Trusts
Shel Banks, BSc(hons) IBCLC: Baby Friendly Co-ordinator at Blackpool Teaching Hospitals 

This session aims to: 
* Introduce delegates to, and update delegates on, the work of the Baby Friendly Initiative
* Address any queries or concerns delegates may have in relation to the Baby Friendly Initiative
* Inform delegates of the full range of support services available from the Baby Friendly Initiative.

Milk Banking
Gillian Weaver, Manager, Queen Charlotte's and Chelsea Hospital Milk Bank; Vice-President, European Milk Banking Association (EMBA); and Chair, United Kingdom Association for Milk Banking (UKAMB) milk bank forum

Delegates will be informed about:

* The importance of antenatal information for mothers about skin to skin (kangaroo) care, establishing a good milk supply when a baby is born early and donor breastmilk.
* How to access supplies of safe donor breastmilk when needed for babies on a neonatal unit
* The main clinical criteria for recommending the use of donor breastmilk
* The advantages of using donor breastmilk in the absence of maternal milk
* How to help mothers who are establishing early lactation and to fully breastfeed 
* How to maximise skin to skin care for preterm and sick babies

Medication and Breastfeeding – you can't, can you? Yes, you can!
Wendy Jones PhD, Pharmacist specialising in the safety of drugs in breastmilk, a founding member of The Breastfeeding Network (BfN), breastfeeding supporter since 1987 

* To facilitate understanding of the way drugs pass into breastmilk
* To examine the barriers perceived to maternal intake of medication and ongoing breastfeeding
* To consider conditions where mothers may need medication and the evidence behind prescribing safely
* To challenge the concerns held by healthcare professionals and mothers about the safety of drugs in breastmilk

What to do when positioning and attachment fails
Charlotte Young, Lactation Consultant (private practice), IBCLC, Registered Breastfeeding Counsellor (ABM). Founder of Milk Matters, and Milk Matters Independent Baby Clinic, aka award winning blogger The Analytical Armadillo.  Specialist Practitioner to diagnose Tongue-Tie.
and Ann Dobson EN, DipNN, Lactation Consultant (private practice), IBCLC, Specialist Practitioner to treat Tongue-Tie (Ankyloglossia), including performing frenulotomy (tongue-tie release). Formerly Enrolled Nurse with the NHS. Consultant practitioner for Milk Matters Breastfeeding Support and Milk Matters Independent Baby Clinic.

* Importance of early recognition and resolution of infant feeding problems
* Definition and significance of ankylogossia and when is frenulotomy appropriate
* The emotional and psychological impact of delayed or conflicting advice
* Understanding the professional role of the lactation consultant (IBCLC) in the community.


Workshops

Evaluation of the National Breastfeeding Helpline
Gill Thomson PhD, Research Fellow, Maternal and Infant Nutrition and Nurture Unit, University of Central Lancashire

* To obtain insights into the numbers and demographics of callers into the National Breastfeeding Helpline service 
* To develop awareness of key positive and negative features of breastfeeding telephone support 
* To increase knowledge of the types of 'remote' breastfeeding support that callers require

Drugs in Breastmilk Helpline – what is the place in breastfeeding support?
Wendy Jones (as above)

* To facilitate a discussion on how to use the “drugline”
* To discuss who can use this resource and how to use it
* To consider the barriers that there are to drugs in breastmilk which “drugline” can help break down
* To examine the evidence base used by “drugline” and why it is different to other resources available to prescribers

What is a peer supporter?
Michelle Atkin BA (Hons), creator and founder of Little Angels breastfeeding support

* To stimulate discussion and opinion around whether peer supporters should be paid or volunteer
* To explore the various definitions of peer supporters
* To debate the setting of standards which may be appropriate for peer support
* To consider the evidence for peer support schemes

Breastfeeding a baby with suspected neurological damage 
Jenny Herd and Shel Banks

* Through discussion of the events and subsequent feeding difficulties surrounding a case study of a baby who sustained HIE (Hypoxic Ischemic Encepalopathy - a lack of oxygen at birth which may or may not lead to permanent disability) raise awareness of the issues for babies who have suffered some birth trauma or asphyxia and their relation to breastfeeding - and to work through how these obstacles may be overcome.

Thrush and mastitis during lactation – a problem of recognising and treating?
Wendy Jones (as above)

* To discuss the symptoms and incidence of thrush and mastitis in lactating women 
* To consider  how thrush and mastitis can be confused with the symptoms of other conditions affecting the breast
* To examine the barriers around prescribing in a lactating mother
* To facilitate discussion on the need for medication to treat symptoms and the impact of such prescription 
* To develop best practice, based on evidence, to treat mothers and babies 

Helping mothers to breastfeed on the neonatal unit; one day at a time
Gillian Weaver (as above)

* How to develop a day by day strategy to support lactation and breastfeeding
* Recognising the obstacles to successful breastfeeding
* How to help mothers achieve a plentiful milk supply after a difficult start

Looking at language
Charlotte Young and Ann Dobson (as above)

* How language influences perceptions of infant feeding
* Subconscious marketing mechanisms of breastmilk substitutes
* How comments from health professionals impact on parents

Using the Infant Formula Explained DVD
Mike Brady (as above)

* The right to accurate information on child health and nutrition in line with Article 24 of the Convention on the Rights of the Child and the provisions of the International Code of Marketing of Breastmilk Substitutes.
* When to provide information on formula to parents and carers, in line with UNICEF Baby Friendly best practice.
* How to answer common questions about formula, such as: "Which is the best formula on the market?", "Which is the closest to breastmilk?" and "How do I mix up powdered formula correctly?"
* Strategies for providing objective information on infant feeding decisions in a way that will be received.

Milk Sharing
Gillian Weaver (as above)

* Historical perspective on breastmilk sharing
* Recent changes in breastmilk sharing patterns
* Safety considerations when sharing breastmilk
* Official advice on sharing breastmilk 







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