2nd National Conference

Monday 25th March 2013, Coronation Hall, Ulverston, Cumbria

Update 23rd March 2013: Instructions for last minute bookings 
Please make sure you e-mail us your completed booking form to info@thebreastfeedingfestival.org.uk , and include the purchase order number for us to quote in the invoice or bring a cheque or cash with you to pay on the door. We cannot accept bookings unless we have either a purchase order number or payment. Any queries please e-mail us.


Student discounts* available!
* Student discount options:
Option 1: Bring your own lunch and save £10
Option 2: Skip the goody bag and save £7.50
Option 3: Bring your own lunch and skip the goody bag save £17.50






BOOKING IS NOW OPEN! Download the conference flyer
and the booking form (pdf version of booking form available here)

Tickets £55 (£50 with
early bird discount, available by cheque until 14th February 2013, invoice discount available until 31st January 2013)



 Speakers and workshop leaders - this list will be updated as confirmations are made

  Wendy Jones PhD, Pharmacist specialising in the safety of drugs in breastmilk, a founding member of The Breastfeeding Network (BfN), breastfeeding supporter since 1987

 Professor Helen Ball PhD, Member of the Parent-Infant Sleep Lab at Durham University, pioneers the translation of academic research on infant sleep into evidence for use by parents and healthcare staff via ISIS - the Infant Sleep Information Source website
 Annie Atkinson, Registered Midwife (RM), International Board Certified Lactation Consultant (IBCLC), Infant Feeding Specialist and Milk Bank Manager at Wirral Mothers' Milk Bank in Clatterbridge Hospital

 Victoria Hall Moran PhD, Senior Lecturer, MAINN (Maternal and Infant Nutrition and Nurture Unit), University of Central Lancashire

 Sukie Woodhouse, BA Hons, Supporter,Tutor, Director for The Breastfeeding Network (BfN) since 2005

 Lorna Hartwell, Supporter, Tutor and Professional Development and Training Coordinator for The Breastfeeding Network (BfN)
 
 Emily Williams, Communications Specialist, Cumbria Partnership NHS Foundation Trust

 Mary Kiddy, Consultant Nurse for Public Health & Professional Head of Nursing, Cumbria Partnership NHS Foundation Trust


About the conference

- one-day event
- range of speakers and workshops
- stalls
- lunch and refreshments
- certificates of attendance for all talks and workshops suitable for continuous professional development for health professionals
- code compliant goody bags
- non-sponsored, independent event


Draft Programme

2nd National Conference
Monday 25th March 2013, Coronation Hall, Ulverston, Cumbria


Conference Chair: Wendy Jones PhD
 

Programme

9:00am Registration, tea and coffee, and optional breakfast

10:00am Welcome
Jo Dawson  and Karen Butterfield, Co-organisers, The Breastfeeding Festival

10:30am Talk 1: Breastfeeding is a Team Effort
Emily Williams and Mary Kiddy

10:55am Talk 2: Supporting the Supporter
Sukie Woodhouse and Lorna Hartwell

11:40am Coffee break

12:10pm  Talk 3: Drugs as a barrier to breastfeeding - how to be an advocate for the breastfeeding mother
Wendy Jones PhD

12:55pm Buffet lunch, and look at exhibition


2:00pm Workshop 1: Towards a biological norm

Option A Breastfeeding and sleep
Professor Helen Ball PhD
Location: Main Hall

Option B Donor breastmilk ... what's it got to do with you?!
Annie Atkinson Location: Ante Room



3:00pm Coffee break


3:30pm Workshop 2: Providing skilled support

Option C  Promoting and supporting breastfeeding in young mothers
Victoria Hall Moran PhD Location: Main Hall

Option D  Active listening skills in peer support
Sukie Woodhouse
Location: Ante Room



4:30pm Discussion and close

5:00pm Handing in evaluation forms

5:15pm End



About the Coronation Hall:

Wheelchair access, and a lift is available for access to all floors

Within easy walking distance of Ulverston's railway station and bus station, and close to the town's Theatre Street car park

For directions and further info on travel connections, click here


About Ulverston:

Delightful market town, famous for its festivals

Located on the edge of the beautiful Lake District

Less than 3hours 30mins from London Euston by train.



Learning outcomes for conference talks and workshops

This is where you will find the learning outcomes for the talks and workshops which will take place during the conference on Monday 25th March 2013. These will be added for each conference element as soon as they are available. Prior to the conference programme being finalised, these learning outcomes should be considered provisional.

Talks



Breastfeeding is a team effort
Emily Williams and Mary Kiddy
* To develop an understanding of how an NHS communications campaign works
* To develop an understanding of current male attitudes towards breastfeeding
* To develop an understanding of importance of male support towards breastfeeding in public


Drugs as a barrier to breastfeeding - how to be an advocate for the breastfeeding mother
Wendy Jones PhD
* To  develop an understanding of what barriers there are for breastfeeding mothers who need medication
* To develop an understanding of  the lack of resources available for prescribers treating breastfeeding mothers
* To build a list of resources to evaluate the risks of drugs prescribed to breastfeeding mothers
* To consider how to balance the concerns of the prescriber and the mother to support ongoing breastfeeding for the baby
* To  increase understanding of how postnatal anxiety can impact on mothers and trigger need for medication



Workshops

Breastfeeding and sleep
Professor Helen Ball PhD

* What we know about normal infant sleep
* What we know about sleep for breastfeeding infants and mothers
* What we know about how mothers manage sleeping and feeding needs
* Negotiating conflicting agendas on breastfeeding and sleep: health promotion and safeguarding
* Tools for sharing with parents and parent-supporters


Donor breastmilk ... what's it got to do with you?!

Annie Atkinson

* Develop a greater understanding of the clinical uses for donor milk.
* When to use donor milk.
* How to use donor milk in the clinical setting.
* Discussing donor milk with parents in NICU.

Promoting and supporting breastfeeding in young mothers
Victoria Hall Moran

* Gain an awareness of the current situation regarding adolescent infant feeding practices
* Review the research base on adolescent mothers’ support needs
* Explore strategies to support adolescent breastfeeding mothers



Résumés

Professional experience of speakers and workshop leaders (in alphabetical order by surname)



Annie Atkinson
RM, IBCLC, Infant Feeding Specialist and Milk Bank Manager at Wirral Mothers' Milk Bank in Clatterbridge Hospital
"My professional background is midwifery but most of my lengthy career has been spent working in the neonatal intensive care unit at Arrowe Park Hospital, Wirral. In the late 90s I developed the role of infant feeding advisor solely devoted to supporting mothers in NNU to provide their own breastmilk. Over time, this role was extended to cover full term mothers in the maternity ward. In 2001 and as a result of the need for donor milk in NNU, I led a multidisciplinary steering group to set up an NHS human breast milk bank in Wirral. Wirral Mothers' Milk Bank was opened in 2004 and, as only one of two milk banks in the North West of England, has developed into a regional service. Awareness of donor milk has grown steadily in recent years, both amongst health professionals and parents too. There is growing evidence for the clinical use of pasteurised donor milk and several hospitals in our region, including Alder Hey Children's Hospital, now regularly use it in their NNUs and surgical units. In 2010, a NICE guideline was developed for the operations of human milk banks in the UK but the criteria for clinical uses have not yet been considered by NICE. My hope for the future is that every newborn preterm and sick baby, regardless of the hospital they are treated in, will have equal access to donor breastmilk should they need it."

Professor Helen Ball
PhD, Member of the Parent-Infant Sleep Lab at Durham University, pioneers the translation of academic research on infant sleep into evidence for use by parents and healthcare staff via ISIS - the Infant Sleep Information Source website
Helen Ball obtained her PhD in Biological Anthropology at the University of Massachusetts, Amherst in 1992. Her undergraduate degree was in Human Biology, and her interests span both biology and anthropology. Helen spent several years in the Caribbean where she conducted her PhD fieldwork. Following her appointment as a Lecturer in Anthropology at Durham in 1993 Helen began a programme of research on night-time infant care, and established the Parent-Infant Sleep Lab in 2000.  Broadly defined, her research examines sleep ecology, particularly of infants, young children and their parents. This emcompasses attitudes and practices regarding infant sleep, behavioural and physiological monitoring of infants and their parents during sleep, infant sleep development, and the discordance between cultural sleep preferences and biological sleep needs. She has conducted research in hospitals and the community, and contributes to national and international policy and practice guidelines on infant care. See www.dur.ac.uk/sleep.lab/. She pioneers the translation of academic research on infant sleep into evidence for use by parents and healthcare staff via ISIS -- the Infant Sleep Information Source website (www.isisonline.org.uk).

Lorna Hartwell
Supporter, Tutor and Professional Development and Training Coordinator for The Breastfeeding Network (BfN)
Lorna joined the BfN at its start in 1997, and first qualified as a supporter of breastfeeding in 1986. She has recently been spending three years at the Department of Health in the Maternal and Baby Nutrition Policy Team.

Wendy Jones
PhD, Pharmacist specialising in the safety of drugs in breastmilk, a founding member of The Breastfeeding Network (BfN), breastfeeding supporter since 1987
"In the light of my experience both as a pharmacist and breastfeeding supporter I have over the past 15 years been providing lectures to mothers and healthcare professionals on a variety of topics around the safety of drugs in breastmilk. I have been a member of the NICE guideline development groups on Maternal and Child Nutrition 2008 and Donor breastmilk banks 2010. I have also been involved in developing learning materials for GPs, pharmacists, and health visitors (web based, written, and e-learning). I run the Drugs in Breastmilk Helpline for the Breastfeeding Network and have recently set up my own website. I passionately believe that babies have the right to receive breastmilk and that even if their mothers require medication, this is rarely a barrier."

Mary Kiddy
Consultant Nurse for Public Health & Professional Head of Nursing, Cumbria Partnership NHS Foundation Trust
Mary Kiddy is Consultant Nurse in Public Health & Professional Head of Nursing, Children & Young People's Services at Cumbria Partnership NHS Foundation Trust. Mary’s background is paediatric nursing and school nursing, having spent many years in South London working with children and young people there. Over the last 10 years she has held senior community nursing and leadership posts in a number of trusts in Yorkshire and Lancashire, including working as Teenage Pregnancy Coordinator in Calderdale! Mary also has a formal public health background and is a Fellow of the Faculty of Public Health. Prior to coming to Cumbria in April 2012 she was working as a Consultant in Public Health in Central Lancashire.

Victoria Hall Moran
PhD, Senior Lecturer, MAINN (Maternal and Infant Nutrition and Nurture Unit), University of Central Lancashire
Victoria is a nutritionist whose research interests are in the area of maternal and child nutrition. Her  research has focussed on the nutritional intake and status during pregnancy and lactation, and in particular during adolescence; adolescent mothers’ experiences and support needs related to infant feeding; and the evaluation of knowledge, attitudes and skills of health practitioners and voluntary supporters in supporting breastfeeding women, particularly those belonging to socially excluded communities.
Together with Prof Kay Dewey of University of California, Davis, she edits the international and interdisciplinary journal Maternal and Child Nutrition  (Wiley-Blackwell). Victoria is and co-editor of Maternal and Infant Nutrition and Nurture: Controversies and Challenges  (Quay books) and Infant and Young Child Feeding: Challenges to Implementing a Global Strategy (Wiley-Blackwell). She is Research Degrees Tutor and personal tutor for MPhil/PhD students in the School of Public Health & Clinical Sciences, and course leader for the MSc Midwifery & Women’s Health. Her areas of interest are: Nutritional intake and status during pregnancy and lactation, and in particular during adolescence; Adolescent mothers’ experiences and support needs related to infant feeding; Evaluation of the impact of WHO/UNICEF Baby Friendly Initiative programmes of education; Multidisciplinary research on knowledge, attitudes and skills of health professionals and voluntary supporters in supporting women with breastfeeding; and Development and validation of the UCLan Breastfeeding Support Skills Tool (BeSST).

Emily Williams
Communications Specialist, Cumbria Partnership NHS Foundation Trust
Emily Williams is a Communications Specialist at Cumbria Partnership NHS Foundation Trust. She started her career as an Intern and has quickly worked up to a management position within a busy communications department in the NHS. She holds a degree in English Language and the Media (1st Class BA Hons) and a Masters in Publishing (Distinction) – during which she focused on marketing. Throughout her career she has worked on various high profile health campaigns across Cumbria.

Sukie Woodhouse
BA Hons, Supporter,Tutor, Director for the Breastfeeding Network since 2005



Accommodation and travel

Information about accommodation and travel for those wishing to attend the conference. This page is under construction, so please keep checking back for new information.

Hotels, Guest Houses, and Bed and Breakfasts

Listed in alphabetical order, with links to their individual websites - just click on each hyper-linked name. All the accommodation listed is in Ulverston, and so is within walking distance of the train station and the conference venue, Lanternhouse. Please check for distances online as the proximity varies considerably between different accommodation listed.

Candlewyck Barn, Old Hall Road, Ulverston, Cumbria, LA12 7DF  Telephone: 01229 580 432

Church Walk House, Church Walk, Ulverston, Cumbria, LA12 7EW  Telephone: 01229 582 211

Hill Foot Hotel, Pennington Lane, Ulverston, Cumbria, LA12 7SE   Telephone: 01229 580 300

Lonsdale House Hotel, 11 Daltongate, Ulverston, Cumbria, LA12 7BD    Telephone: 01229 582 598

Old Daltongate House, Daltongate, Ulverston, Cumbria, LA12 7BD   Telephone: 01229 588 382

Orchard House, 2 Hazelcroft Gardens, Ulverston, Cumbria, LA12 7AN   Telephone: 01229 586 771

St Mary's Mount Manor, Belmont, Ulverston, Cumbria, LA12 7HD  Telephone: 01229 583 372 

Sefton House, 34 Queen Street, Ulverston, Cumbria, LA12 7AF  Telephone: 01229 582 190

The Stan Laurel Inn, 31 The Ellers, Ulverston, Cumbria, LA12 0AB  Telephone: 01229 582 814

Town House, 16 Queen Street, Ulverston, Cumbria, LA12 7AF  Telephone: 01229 580 172

Virginia House, 24 Queen Street, Ulverston, Cumbria, LA12 7AF  Telephone: 01229  584 844


Infant feeding industry policy


Policy regarding Baby Food Industry Employees attending the conference


Please note that we do not accept applications to attend our conference from infant feeding industry employees.

We have consulted Baby Milk Action, and our position is as follows:

The Conference is providing information and training for participants who support parents and carers with regard to infant feeding. Company representatives are prohibited from seeking direct or indirect contact with pregnant women and the mothers of infants and young children by Article 5.5 of the International Code of Marketing of Breastmilk Substitutes.

Accordingly, it would make the event complicit in code violations to train company employees. This is particularly true of infant feeding advisors or others who staff company Carelines and other means of contacting parents, which are prohibited.

There may be a case for providing training to company employees on their responsibilities under the International Code and subsequent, relevant Resolutions of the World Health Assembly, but this is not the purpose of the conference. Furthermore, Baby Milk Action are in contact with the leading baby food companies in the UK and it is clear they are currently unwilling to bring their marketing policies and practices into line with the Code and Resolutions. If they wish to change their position on the Code and Resolutions, then they have the opportunity to inform Baby Milk Action of this in their ongoing communications and Baby Milk Action can pursue this with them directly.


Policy regarding sponsorship and advertising at the conference


Please note that The Breastfeeding Festival does not accept funds, donations, gifts, or sponsorship from manufacturers or distributors (or their trusts or foundations) of infant and young child feeding and related products.

In addition, we do not allow manufacturers or distributors (or their trusts or foundations) of infant and young child feeding and related products to advertise in any way to delegates via our conference. This includes any flyers and other promotional leaflets, stalls, displays, and attending in person.